2025 Healthcare Affordability Pulse

About the Research

The 2025 Healthcare Affordability Pulse is Demo.Health's annual study examining how Americans are navigating healthcare costs, savings behaviors, and benefit utilization. This year's findings reveal that healthcare affordability remains a top concern for the majority of Americans, with rising costs driving more consumers toward high-deductible health plans and Health Savings Accounts. Key insights include: • HSA holders report significantly higher confidence in their ability to manage healthcare costs • Employer HSA contributions are the #1 factor in employee benefits satisfaction • Investment of HSA funds has grown 47% year-over-year • ACA Bronze plan HSA eligibility is expected to add 2 million new HSA holders The full report is available to Demo.Health partners and clients.